The Man Behind The Dream


Jimmy Lee is a self-made entrepreneur with 18 years of experience managing his 4 startups.

He has mentored 12 startups and invested into 3 of them including Lapar Esports.

Jimmy is also a humanitarian by empowering the poor and refugees through WATAN.

In April 2020, Jimmy has been nominated to the final stages of UK Business Worldwide "2020 Asia-Pacific Business Awards" in the category of "Best CEO in Malaysia"s Food Industry", 100 Most Inspirational LinkedIn Icons in Malaysia for 2019 & 2020, nominated for "Asia's 100 Greatest Leaders" with process reviewers by PricewaterhouseCoopers PL in 2016 by AsiaOne Magazine and USR Consulting in Mumbai, India, Honourable Achiever in Law for HELP University, La Sallian Of The Year 1995 and Valued Member Of The Galactic Republic and A Powerful Ally Of The Jedi Order as certified by Star Wars Malaysia Fan Club in November 2012.

Have a healthy disregard for the impossible.

To all of you who are facing challenges in your workplace or business, be bold and mighty forces will come to your aid. Take it from me who had received the greatest act of generosity when I was in the deepest depths of despair. Do not be afraid of failures. In fact, embrace and learn from your failures as the foundation of future success. Believe in yourself and you can make the impossible possible.

Jimmy Lee, Founder of Foodie Box

The Team Behind Foodie Box Group

Adlin Sarim

Adlin is a self-made entrepreneur with 18 years of experience with various startups in the creative and F&B industries. She served as the Creative Director for the Digital Creatives at the prestigious Museum and Art Gallery (Bank Negara Malaysia) and the largest holographic projection of Tunku Abdul Rahman in Stadium Merdeka during Malaysia’s 50th Merdeka celebration. She was also the Executive Chef of The KopiShop by YummyLicious which was nominated as one of Asia’s 100 Greatest Brands and Leaders in 2016 (AsiaOne Magazine, URS Consulting India).

Andrew Lee

Naturally inquisitive, Andrew's inclination towards liberal sciences served as the primary impetus of his foray into the branding industry. Bolstered by a meticulous personality and an unparalleled tolerance for tedium, he finds great joy in crafting and executing corporate and commercial strategies. Andrew has since amassed over 10 years of experience in his branding agency with Wilfred, and 7 more in digital imaging and journalism.

Wilfred Tee

Intimately primed with knowledge on science and technology, codemaster Wilfred Tee serves as the primary trailblazer for Foodie Box Group’s digital assets, including systems, structure and marketing efforts. Possessing nearly 20 years of experience in creating, managing and executing proprietary systems, digital and web-based software, Wilfred also owns a couple of digital companies. He believes in utilising the latest technologies as a tool in realising Foodie Box Group’s aspirations.